Motivaciones e intención de repetir la visita en el Pueblo Mágico de Metepec, Estado de México. El efecto mediador de la experiencia

Rosaura Monserrat Gutiérrez Arenas; Alejandro Delgado Cruz; Rocío del Carmen Serrano Barquín

doi:10.47557/HBZI7021

Authors

Rosaura Monserrat Gutiérrez Arenas Universidad Autónoma del Estado de México https://orcid.org/0009-0001-1281-9756
Alejandro Delgado Cruz Universidad Autónoma del Estado de México https://orcid.org/0000-0002-9135-9304
Rocío del Carmen Serrano Barquín Universidad Autónoma del Estado de México https://orcid.org/0000-0002-5695-751X

DOI:

https://doi.org/10.47557/HBZI7021

Keywords:

pull motivation, push motivation, visit experience, revisit intention, Metepec

Abstract

The objective is to analyze the mediating effect of the experience between motivations and repeat visitation in the Magical Town of Metepec, State of Mexico. The methodology was quantitative, 350 visitors were surveyed and structural equation modeling was used. The results show that pull motivations have a greater influence on the experience than push motivations. Likewise, repeat visits are determined by how pleasant, satisfactory, memorable, unique, and better the experience was.

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Author Biographies

Alejandro Delgado Cruz, Universidad Autónoma del Estado de México

Doctor en Administración y Alta Dirección

Profesor de Tiempo Completo, Facultad de Turismo y Gastronomía, Universidad Autónoma del Estado de México

Integrante del Sistema Nacional de Investigadoras e Investigadores (SNII), nivel I

Rocío del Carmen Serrano Barquín, Universidad Autónoma del Estado de México

Doctora en Ciencias Ambientales

Profesora de Tiempo Completo, Facultad de Turismo y Gastronomía, Universidad Autónoma del Estado de México

Integrante del Sistema Nacional de Investigadoras e Investigadores (SNII), nivel II

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