Travel intentions to a regional tourist destination in the pos-COVID-19 context: The case of Colima, Mexico
DOI:
https://doi.org/10.47557/THLB4755Keywords:
COVID-19, tourist destination, sociodemographic, habits, correspondencesAbstract
This work seeks to know the travel intentions of potential tourists in the area of tourist influence of Colima, Mexico. 495 questionnaires allowed to develop a database in order to generate descriptive information and perform correspondence analysis. Respondents show caution to travel in the face of health risks, the economic situation and insecurity. The work is also based on the academic literature on marketing, disaster management and tourism competitiveness issues. Proposals are made for the recovery of tourist activity in Colima at the end of the pandemic.
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