¿Qué opinan nuestros turistas? Un análisis temático en TripAdvisor sobre atractivos turísticos de la ciudad de Guanajuato

Rafael Guerrero Rodríguez; Mónica Pérez Sánchez; Ilia Alvarado Sizzo

doi:10.47557/VTGU4902

Autores/as

Rafael Guerrero Rodríguez Universidad de Guanajuato https://orcid.org/0000-0001-8576-1172
Mónica Pérez Sánchez Universidad de Guanajuato https://orcid.org/0000-0002-1327-2174
Ilia Alvarado Sizzo Universidad Nacional Autónoma de México https://orcid.org/0000-0001-9479-9973

DOI:

https://doi.org/10.47557/VTGU4902

Palabras clave:

Guanajuato, atractivos, opiniones, TripAdvisor, turismo

Resumen

El objetivo central de esta investigación fue analizar las principales temáticas incluidas en las opiniones sobre algunos de los atractivos turísticos más importantes de la ciudad de Guanajuato, México. A través de la revisión de su contenido en el foro digital TripAdvisor, se intentó comprender mejor la manera en que los viajeros comunican sus experiencias identificando lo que les es más significativo en los lugares que visitan. El hallazgo más relevante se refiere a que los grupos de turistas nacionales y extranjeros presentan una tendencia muy similar en la valoración de sus experiencias. La información de este trabajo puede ser útil para identificar los elementos que contribuyen a construir esas percepciones.

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